We partnered with up and coming label Agi & Sam, the label created by talented British duo Agape Mdumulla and Sam Cotton, as their official grooming sponsor. The twosome were named GQ’s Breakthrough Fashion Designers of 2014 and they’ve been supported and mentored by Sir Paul Smith for some years now. So joining forces with such a phenomenally talented pair is something we’re very excited about.
The theme of Agi & Sam’s show was ‘Modern Househusband’ and the collection was influenced by what the duo thought it meant to be a modern man - something we’ve also been thinking about. The duo sent out the invitations to their show using the tin of our Lynx Styling Signature Definition Wax from the Signature range.