'Man up', 'wimp', 'don't be such a sissy' - sound familiar?
Over 50% of guys have been told that real men behave a certain way. We're committed to removing these stereotypes and the labels that hold guys back from looking, acting and feeling however they want. We think it's time we shed outdated ideas of what it means to be a man and the bullying that comes with that. No labels. No limits on what guys can and cannot be.
We work with anti-bullying charity Ditch The Label to help make this freedom a reality for young guys around the world. Together, we've supported 1,582,079 young people so far, and are committed to supporting even more. To help out or get advice yourself, visit Ditch The Label here.