A man in a wheelchair, dancing with a girl.


At Lynx, we're on a mission to get rid of the labels and stereotypes about masculinity that hold guys back. Scroll down to find out more.


'Man up', 'wimp', 'don't be such a sissy' - sound familiar?

Over 50% of guys have been told that real men behave a certain way. We're committed to removing these stereotypes and the labels that hold guys back from looking, acting and feeling however they want. We think it's time we shed outdated ideas of what it means to be a man and the bullying that comes with that. No labels. No limits on what guys can and cannot be.

We work with anti-bullying charity Ditch The Label to help make this freedom a reality for young guys around the world. Together, we've supported 1,582,079 young people so far, and are committed to supporting even more. To help out or get advice yourself, visit Ditch The Label here.

Our Partner:

Is It OK For Guys…

Is It Ok For Guys… campaign video

To cry? To be skinny? To be the little spoon? Watch to see what questions guys are really searching.


We partnered with global research leader Promundo to learn more about how outdated ideas about masculinity are really affecting guys today.

3 in 4 guys have been called names for the way they look. We launched an in-depth look into bullying and cyberbullying amongst young guys in the United States. Want to read more? Click on the link below to download the report.

The Bullying Crisis: Drivers and Consequences Among Young Men in the US

Over 50% of guys have been told that a real man should behave a certain way. Together with Promundo, we asked thousands of guys in the UK, US and Mexico what it means to be a guy right now. And we found that a set of 'man up' expectations still dictate how guys should act - we call this the Man Box. Click below to find our more or download the report.

The Man Box