Countdown to the FIFA World Cup 2026™ | Lynx UK Limited-Edition Football Range

100 DAYS TO THE FIFA WORLD CUP 2026™ Banner

The countdown is officially on as the world comes together for the ultimate football celebration, and Lynx UK couldn’t be more pumped to be an Official Sponsor of the FIFA World Cup 2026™. As proud sponsor of the beautiful game, we’re gearing up with fresh new limited‑edition football-inspired Lynx products designed to keep you smelling unstoppable from kickoff to the final whistle.

We’ve lined up epic giveaways, exclusive experiences, and loads of chances for fans to get in on the action. This summer is all about Great Vibes, an Iconic Fragrance, and Moments that will go down in history — and we can’t wait to share it all with you.

Stay tuned, stay fresh, and get ready — because Lynx is bringing the energy all the way to the final.

Lynx Limited Edition FIFA Number 10 men's deodorant 200ml packshot

Lynx Limited Edition FIFA Number 10 men's deodorant 200ml

Lynx Limited Edition FIFA Number 10 men's Anti-Perspirant 200ml packshot

Lynx Limited Edition FIFA Number 10 men's Anti-Perspirant 200ml

Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash 225ml packshot

Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash 225ml

Lynx Africa Body Spray Deodorant 150ml packshot

Lynx Africa Body Spray Deodorant

Lynx Africa Anti-Perspirant Deodorant Aerosol 150ml packshot

Lynx Africa Anti-Perspirant Deodorant Aerosol

Lynx Marshmallow Smoke 72hr Premium Body Spray 200 ml packshot

Lynx Marshmallow Smoke 72hr Premium Body Spray 200 ml

Lynx launched its FIFA 26 campaign at the sold-out Sidemen Charity Match at Wembley Stadium — bringing football, creators and culture together in front of millions of fans worldwide. With 90,000 fans filling Wembley at full capacity, the event marked the perfect kickoff for a World Cup campaign built for the next generation.

From our hero FIFA film debut during the livestream to stadium branding and social-first content throughout the match, Lynx showed up at the heart of football culture on one of the biggest creator stages in the world.

90K

Fans at Full Capacity Wembley

11.67M

Total Livestream Views

Is Lynx officially involved in the FIFA World Cup 2026^™?

Yes. Unilever (Lynx’s parent company) is listed as an official sponsor of the FIFA World Cup 2026^™.

What is Lynx doing for the FIFA World Cup 2026^™?

Lynx has launched campaigns that offer chances to win tickets, limited edition merch, gaming bundles, vouchers, and much more.

Are there competitions for fans to win FIFA World Cup 2026^™ match tickets?

Yes. Selected Lynx competitions include entry into a promotion offering chance to win tickets to specific FIFA World Cup 2026^™ games, including flights, hotel, and spending money.

What new Lynx products are linked to the tournament?

Lynx FIFA World Cup 2026^™ Limited Edition Number 10

Smell finer than the finest fragrances with the Lynx FIFA World Cup 2026^™ Limited-Edition gold can – Marshmallow Smoke Scent.

Why is Lynx supporting the FIFA World Cup 2026^™?

As part of Unilever’s sponsorship, Lynx aims to connect with football fans through fragrance, confidence, and big moment energy, bringing the brand’s signature swagger to one of the world’s biggest sporting stages.